New Products

Cécred Expands Foundation Collection with Hydrating Conditioner

Powered by patent-pending keratin recovery technology and provitamin B5.

Beyoncé Knowles-Carter, founder, Cécred.

Beyoncé Knowles-Carter’s haircare brand Cécred has expanded its Foundation collection with Hydrating Conditioner. The conditioner delivers intense hydration without weighing hair down, according to the brand. Powered by Cécred’s patent-pending keratin recovery technology and provitamin B5, its creamy, high-slip formula fortifies and penetrates hair to transform it in under one minute, per the brand. It’s also formulated with an African oil blend of baobab, moringa, and black seed oils supp...

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